Web Designer –incorporates adult learning methodologies and industry best practices into the design and development of electric communications including web sites and emails. Integrates user centered design and feedback from usability testing into the development process to further refine the communications being developed. Has the ability to transform written storyboards and graphical designs into appealing online atmospheres. Challenges conventional thinking and suggest new alternatives to meet goals.
Integrated Marketer – understands the big picture of marketing campaigns in order to refine the small details. Works closely with business units to define new campaigns and help create unique but effective customer experience. Uses a multitude of tools including automated marketing and custom in-house software to deliver the best customer experience possible. Uses industry best practices when creating campaigns and has knowledge of the CAN-SPAM law. Works hard with internal and external teams to ensure email campaigns are reaching the customer inbox and resolves deliverability issues as they arise.